On the coldest night this year, a troupe of 80 scantily-clad models, fire eaters, jugglers, a cheetah and a lion cub joined forces with Teargas and Doritos to make South African history.
The Doritos Late Night 360° global campaign was conceptualised by Goodby, Silverstein & Partners in San Francisco with Rihanna as the main attraction. Five supporting acts from London, Istanbul, Toronto, Sao Paulo and Johannesburg were invited to be part of this mega international internet event.
Each act was required to create a 360° music video that can be exclusively viewed using a webcam directed at the graphic symbol known as an augmented reality marker on the back of the new Doritos special-edition Late Night All Nighter Chilli Ribs flavour packs.
Originally, the whole production was going to be handled from London. However, knowing the Creative Vision team’s reputation for ingenious visual treatments as well as their technical knowledge, Lynne Mackenzie from LM&P recommended the South African production house to produce hip-hop act Teargas’s 360° music video for their hot new track, ‘Missing in Action’. This was a major accomplishment for Creative Vision, as it would be a first for Africa.
The one-minute continuous takes – filmed in Newtown in the middle of winter – required tremendous attention to detail and exceptional visualisation from co-directors Jo Horn and Brenton Green. Shooting with the 360° camera means that its six lenses capture the whole environment, leaving nowhere to put equipment and crew. Fortunately, director of photography Peter Tischhauser and his team saw this as an exciting challenge, finding solutions to every obstacle.
When watching the music video of Rihanna’s new single ‘Who’s That Chick’, the Teargas track and others on the internet, the viewer can drag the 360° footage around onscreen and view any angle they choose, creating a phenomenal experience time and time again. This type of 360° full-motion high-res video will in the future be an integral part of interactive digital advertising campaigns.
Creative Vision hailed the Doritos team, LM&P and Teargas as being “incredible” to work with, allowing them the creative space to produce an energetic and stylised music video.
To view the augmented reality music videos with your pack of Doritos Late Night and your webcam, go to www.doritoslatenight.com. Visit www.doritos-sa.co.za for more details, and join up on Facebook – http://www.facebook.com/
Each act was required to create a 360° music video that can be exclusively viewed using a webcam directed at the graphic symbol known as an augmented reality marker on the back of the new Doritos special-edition Late Night All Nighter Chilli Ribs flavour packs.
Originally, the whole production was going to be handled from London. However, knowing the Creative Vision team’s reputation for ingenious visual treatments as well as their technical knowledge, Lynne Mackenzie from LM&P recommended the South African production house to produce hip-hop act Teargas’s 360° music video for their hot new track, ‘Missing in Action’. This was a major accomplishment for Creative Vision, as it would be a first for Africa.
The one-minute continuous takes – filmed in Newtown in the middle of winter – required tremendous attention to detail and exceptional visualisation from co-directors Jo Horn and Brenton Green. Shooting with the 360° camera means that its six lenses capture the whole environment, leaving nowhere to put equipment and crew. Fortunately, director of photography Peter Tischhauser and his team saw this as an exciting challenge, finding solutions to every obstacle.
When watching the music video of Rihanna’s new single ‘Who’s That Chick’, the Teargas track and others on the internet, the viewer can drag the 360° footage around onscreen and view any angle they choose, creating a phenomenal experience time and time again. This type of 360° full-motion high-res video will in the future be an integral part of interactive digital advertising campaigns.
Creative Vision hailed the Doritos team, LM&P and Teargas as being “incredible” to work with, allowing them the creative space to produce an energetic and stylised music video.
To view the augmented reality music videos with your pack of Doritos Late Night and your webcam, go to www.doritoslatenight.com. Visit www.doritos-sa.co.za for more details, and join up on Facebook – http://www.facebook.com/
